Window shopping 2.0: How visual search is revolutionizing digital fashion retail
Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive alt-text.
Equipped with close to 15 years of experience in the online marketing industry, Inbal Lavi has been the CEO of Webpals Group, the world’s fastest-growing performance marketing company, since January 2014. Since taking the helm at Webpals, Inbal has overseen all three of the company’s major acquisitions: Dau-Up, MarMar Media and ClicksMob, as well as additional website acquisitions. Her career spans almost 15 years in the online marketing industry, with expertise in marketing strategy, operations, and P&L management. MarTechExec recently named Inbal one of the 50 Women You Need to Know in Martech, the only Israeli woman to make the list. Globes, the largest financial newspaper in Israel, selected Inbal as one of the top 40 young Israeli leaders for 2017. She holds a B.Sc. and an M.Sc. with honors in Industrial Engineering from Tel Aviv University.
Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive alt-text.Inbal Lavi | Apr 18, 2019 at 2:05 pm ET
A strategy anchored by a focus on verticals, market leadership and technology offers a pathway for companies in the performance marketing industry to grow their businesses and unlock value for partners.Inbal Lavi | Dec 13, 2018 at 8:00 am ET