Amazon advertising: Here’s how you can refine your strategy
Brands need to understand the incrementality of each click and then optimize their bids.
As the senior director of product management for CommerceIQ, Himanshu Jain leads the effort to build the next generation of enterprise SaaS products to enable and automate data-driven decisions. Currently, he leads the product management efforts for the company's ad tech product for brands to grow net sales on Amazon. Prior to CommerceIQ and Boomerang Commerce, Himanshu was a management consultant at A.T. Kearney and advised Fortune 100 companies on cost reduction and growth initiatives, as well as built machine learning models to drive business decisions at Capital One. Himanshu attained his MBA from the Ross School of Business (Michigan) and his Bachelor of Technology in Mechanical Engineering from the Indian Institute of Technology.