Soapbox: It’s clear the era of traditional mass messaging is over
We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling.
As Chief Innovation Officer (CInO) of Gongos, Inc., Greg is charged with accelerating the future of everything – from trends and foresights to product innovation and development, to the company’s growth and performance. Greg thrives on exploring societal and technological shifts that point to disruptive ways to create value for consumers and resilience for organizations. Greg leads the company’s Innovation Think Tank – a cross-generational team that fosters a culture of innovation and guides long-term strategy in shaping the decision intelligence space. A former research practitioner with over 20 years of experience under his belt, Greg is a visionary at heart. He believes our industry is in the midst of a revolution, and plans to help pave the way. He holds an M.A. in Humanistic and Clinical Psychology from the Michigan School of Professional Psychology, and a B.S. in Industrial Administration, Marketing and Finance Concentrations from Kettering University.
We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling.Greg Heist | Jun 30, 2020 at 7:40 am ET
Ongoing supply chain shortages are part of our collective reality as retailers struggle to keep products stocked.Greg Heist | May 20, 2020 at 8:05 am ET
All our underlying assumptions about what makes consumers tick need to be pressure-tested.Greg Heist | May 5, 2020 at 8:11 am ET
Brands need to respond not only through the creation of tailored deliverables, but through accountability for how they choose to earn and cultivate consumer trust.Greg Heist | Mar 10, 2020 at 3:03 pm ET
Brands must deeply understand how their actions can build – or destroy – trust among their customers.Greg Heist | Feb 21, 2020 at 8:00 am ET
Gamifying employee experiences that educate and shape behaviors is a natural extension of our increasingly gamified culture.Greg Heist | Jan 8, 2020 at 3:06 pm ET
It’s easy to get so caught up in consumer feedback you lose sight of sound business judgment.Greg Heist | Dec 20, 2019 at 8:12 am ET
There are ethical challenges in balancing the potential societal good of mind-reading technology with its truly dystopian shadow.Greg Heist | Oct 22, 2019 at 11:49 am ET
In today's Soapbox, when it comes to customer service, businesses can't forget the importance of human interaction.Greg Heist | Sep 18, 2019 at 8:05 am ET