The Brand’s CMO, Its CFO And An Agency Shill Walk Into A Bar…
On this Friday, we'll listen in on a conversation that could occur while a couple of C-level execs, along with their agency rep, enjoy a few drinks at happy hour one evening.
George Michie is Chief Marketing Scientist of Merkle|RKG, a technology and service leader in paid search, SEO, performance display, social media, and the science of online marketing. He also writes for the RKG Blog. Follow him on Twitter at @georgemichie1.