A recent study published by Chitika Insights found that nearly 32% of North American iOS-based Web Traffic was generated by iOS 7 users just 48 hours following the release of the new OS on Wednesday, September 18. In a subsequent update published on September 25, data showed the iOS 7 adoption rate reaching more than […]
Despite the growing impact of mobile devices on the Web browsing ecosystem as a whole, desktop users still generate the lion’s share of North American Internet traffic. This is particularly true during business hours, when desktop Web browsing reaches a prolonged peak. It’s important for marketers to recognize that this sector has remained anything but […]
With over 27.4 million iPhone 5s sold in the last quarter of 2012 alone, the iPhone 5 is the world’s best-selling smartphone according to a recent report by Strategy Analytics, with its sales figures far outstripping those of previous iPhone models. The Samsung Galaxy S3, though it lags behind the iPhone in sales, put in […]
As we move into an age where personal computing is dominated by mobile devices, there has been a push across the advertising industry for hyper-local advertisements. Targeting consumers with ads tailored to their locale increases the relevance of advertising, focusing on markets that pertain to the environment around the user. However, when it comes to […]
Every holiday comes with its own traditions and methods of celebration. Whether it be Fourth of July cookouts, Halloween trick-or-treating, Christmas gifts or Valentine’s Day flowers, each has its own set of festivities and a culture around it that strongly influences how people elect to spend it. Given the commercialization surrounding the winter holiday season, […]
Apple’s iOS 6.1.2 — to correct a bug that reduced battery life and increased network activity for some users — made its way into the hands of consumers on February 19th, 2013. Adoption of iOS 6.1.2 took off, and within a week, it was the most used version of iOS. According to a recent report by […]
If 2012 was considered the year of mobile, we may as well go ahead and declare 2013 the year of the tablet. A new study from research firm Canalys shows that one in every three PCs shipped globally was a tablet, with 114.6 million units moving during 2012. Sales were split almost evenly between Apple’s […]
As we enter 2013, the growth of online advertising continues at a healthy pace. In October 2012, the Interactive Advertising Bureau (IAB) released a report showing record-breaking, $17 billion online advertising revenues in the first half of 2012 – a 14% increase over the same period in 2011. With this growth also comes a greater […]
As we prepare for a new year in the online marketing world, it’s interesting to reflect on where 2012 has brought us. The Web experienced another year of fantastic growth. In the US alone, over 240 million consumers now access the Web – a market penetration of 78%. This overall growth is driven by an […]
Windows 8 has been fresh on the market for just under a month, and earlier this year, Apple released its latest desktop OS, Mac OS X Mountain Lion. Windows 8 has been touted as a leading platform for both desktop and mobile devices, and a key pillar in Microsoft’s strategy to revive its ailing OS […]
Over the last decade, digital marketing and advertising have transformed significantly due to the rapid advancement of technology and analytical techniques. One aspect of technology which has changed significantly over time, and continues to carry a substantial impact, is the screen resolution of the marketer’s audience. Apple’s new Retina Display and the extensive marketing push […]
Many variables play an important role when you’re analyzing search engine optimization efforts. This includes factors such as site keywords and content development, as well as the queries being searched for. It can be tempting for marketers to optimize results for shorter queries and ignore the long tail, but how much traffic is overlooked this […]
Google page position has long been considered one of the holy grails for site owners, advertisers, or marketers running campaigns to increase the level of exposure for their site. If you’re reading this, you probably know that search engine optimization (SEO) is one of the main methods marketers can utilize in the everlasting quest for […]
Mozilla’s latest upgrade to the Firefox web browser, Firefox 14, officially launched on July 17th and brought with it a number of desirable new features. These features, however, can have some not-so-desirable consequences for data analytics. One of the more notable changes (from both the user and the marketer’s perspective) is that Firefox will now […]
In less than a decade, mobile computing has emerged onto the technology landscape as a force to be reckoned with. According to Gartner, smartphone shipments reached 472 million units in 2011, propelled by record setting success of the iPhone and Android devices. Market research firm NPD DisplaySearch reported similarly impressive figures for tablet sales in […]
Pinterest, the visual-focused social sharing startup, has taken the online world by storm over the last year. According to the latest referral traffic and active user statistics as reported by Media Bistro, Pinterest has surpassed LinkedIn as the third most-popular social network in the world with a 145% increase in daily users since January 2012. […]
Last week, Google made further improvement to its Analytics platform by adding Site Speed reports to help users analyze their site’s page load times, and allowing for greater granularity on site performance than previously available. The new Site Speed reports allows marketers to measure the execution speed and load time of user-defined events, such as […]
Just over two weeks ago, Apple released the new iPad was to U.S. and international markets. Though it sports a new higher-resolution, retina screen, a better camera, and an improved chip-set, there seemed little difference between the new iPad and the second generation model, the iPad 2. And yet, despite the debatably minor technical improvements, […]
As much as some would like to move past it, there’s no denying that one particular metric still rules the world of online marketing — the click-through. Sure, you’re eventually trying to get to the conversion, the ROI, the high-margin purchase. But it all still starts with the click. Because clicks are so central to […]
Why do apps matter? For the first time ever, Apple’s iOS surpassed Mac OS in terms of Web browsing market share, highlighting a shift of consumers focus towards mobile. The arrival of smartphones brought with it the “application age,” a time period in which over the last few years approximately one million of third-party applications have […]
Whether engaging in a multi-channel advertising campaign or simply trying to expand your online presence, Social Media is one platform marketers cannot afford to miss as we move into 2012. Several leaders have emerged as viable options for marketers to engage with their target audience to an extent which would not have been imaginable a […]
This has been the year of the social network, marked with the arrival of both major and minor players (Google+, UnThink), and the accelerating growth of existing platforms (Twitter, Facebook and Reddit, among others). As the social media landscape has evolved and branched out in different directions, Twitter has been one of the last leading […]