Lies and bias on the rise in marketing and public relations
Even notable academic institutions are having issues with finding the truth in their own academic research.
Eric Schwartzman is a Los Angeles-based author, growth marketing advisor and media relations coach.
A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity
Harassment and hate speech threaten to poison the social media waters, making them toxic for users and marketers. Columnist Eric Schwartzman proposes a solution.
3 Reasons Why Social Media Policy Is More Important Than Strategy
Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy. But they should be. Without social media policies in place, social media marketing plans are unsustainable. On social networks, reach is a function of engagement. Without engagement, there is no reach. Thus, in order for […]