Eric Schwartzman

Eric Schwartzman is a Los Angeles-based author, growth marketing advisor and media relations coach.

Performance Marketing

3 Reasons Why Social Media Policy Is More Important Than Strategy

Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy. But they should be. Without social media policies in place, social media marketing plans are unsustainable. On social networks, reach is a function of engagement. Without engagement, there is no reach. Thus, in order for […]