As May 25 approaches, contributor EJ McGowan suggests three important tenets to keep in mind while revamping your data practices.
As May 25 approaches, contributor EJ McGowan suggests three important tenets to keep in mind while revamping your data practices.EJ McGowan | Apr 17, 2018 at 4:00 pm ET
Contributor EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content, integrate with other channels and keep ahead of legal problems.EJ McGowan | Feb 16, 2018 at 4:04 pm ET
This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards.EJ McGowan | Oct 19, 2017 at 10:40 am ET
Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn't mean it's a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers' privacy concernsEJ McGowan | Jul 25, 2017 at 8:00 pm ET