Does ad tech dream of electric sheep?
Contributor Duncan Arthur urges advertisers and agencies to cultivate empathy for our fellow human beings, rather than thinking of them as machine-like users with eyeballs.
Duncan Arthur is a 20 year veteran of digital advertising. He began his career in global media planning at Carat before relocating to Australia for 15 years. Prior to joining illuma, Duncan held various senior roles, including: Head of Digital at Initiative media, Sydney; Commercial Director of The Guardian’s Australian venture; and CEO of New Zealand’s premium programmatic collective, KPEX.