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Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace, and customer expectations have reached an all-time high, this approach will no longer cut it. A champion of customer-centric innovation, Best Egg is pioneering a new approach, replacing assumptions and rapid […]
With so many brands competing for attention on TikTok, winning the “dance battle” for consumer engagement is harder than ever. If you’re looking to connect with a large, engaged audience, TikTok is the place to be. With 1B+ active users worldwide and 113M in the U.S, TikTok has become essential for marketers. In their latest […]
The AI revolution is taking the tech world by storm with the rise of generative AI technology. The benefits of implementing AI technology are vast, ranging from increased efficiency and lower costs to exciting new tools that can revolutionize customer engagement. However, it’s essential to consider the potential downsides, such as losing human connection, poor […]
Celebrating the biggest annual advertising event, DISQO is showcasing our Brand Lift and Ad Testing products to reveal consumer experience with all of the Big Game commercials. Only DISQO’s report will reveal which brands were the MVPs, winners for messaging and creative appeal, and ultimately brand lift.
Social media advertising has never been more common, more important, or more challenging. As part of our ongoing analyses on advertising effectiveness benchmarks, we’ve released a report showcasing the unique impacts of social media ads. This report shows marketers how to leverage DISQO’s normative benchmarks to see how social media channels compare to overarching multi-channel […]
Every marketer needs a POV on TikTok. Its users are highly engaged and overwhelmingly receptive to advertising. But do TikTok ads have an impact on the path to purchase? DISQO got the answers from thousands of consumers and the results are surprising! Learn the total impact TikTok ads have on driving interest, consideration and most […]
Your ads work a lot harder than you think. Want to uncover how they impact conversion outcomes, without relying on cookies or mobile IDs, even on sites you have no relationship with? Get full credit for your ad impact. Get to know Outcomes Lift. With this approach marketers see beyond their own data to the […]