Are consumers burning out on social media?
Contributor Dayle Hall offers tips on how brands can cope as consumers become increasingly detached and fatigued.
Dayle is SVP of Marketing for Lithium Technologies. In his role, Dayle is the head of marketing, responsible for all strategic marketing activities for the company including branding, positioning, communications, customer acquisition programs and go-to-market strategy. Dayle is a marketing executive with 19+ years’ experience across all marketing disciplines. Prior to joining Lithium, Dayle led Corporate Marketing and Corporate Communications at Aruba Networks. He has also held multiple marketing roles at Cisco and Oracle.
Advertising is on life support
The world of marketing has changed, and columnist Dayle Hall believes our approach to it needs to change as well.
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Marketers are keen to deliver better customer experiences, but it takes time and a smart strategy. Columnist Dayle Hall shares four things you can do to make it happen.
4 easy ways to take social media marketing to the next level
In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of social.