How much should B2B companies invest in digital marketing?
What should your marketing budget look like if you're a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data.
Dale Hursh is CEO of SmartSearch Marketing, a full-service search engine marketing firm based in Boulder, Colo. SmartSearch Marketing works with businesses throughout the United States, integrating search engine optimization, pay-per-click advertising and website conversion. Dale leads the company’s business development, infrastructure and day-to-day operations, and helps ensure each SmartSearch client receives outstanding service.
What should your marketing budget look like if you're a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data.Dale Hursh | Jan 27, 2017 at 10:00 am ET
Are you maximizing your conversion potential? Columnist Dale Hursh discusses the activities and efforts that occur both before and after the conversion point, noting that focusing efforts here can increase conversions and ROI.Dale Hursh | Feb 26, 2016 at 11:36 am ET