Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots, and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, a lot of these once-innovative solutions are falling short as needs evolve, and customer expectations mature. What […]
Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages and the only response you get is link clicks. It’s a useful way to see who’s at least somewhat paying attention, but how do you handle all those leads who clicked and didn’t convert? This is […]
What if you could 10x your best leads, accelerate revenue opportunities and scale your Sales team with ease? Welcome to the Conversation-Qualified Era—where contacts enjoy iconic customer experiences, teams can scale personalized attention, and AI-powered conversations always drive prospective buyers towards the next best action. Conversational AI fosters deep two-way conversations across multiple channels, elevates […]
The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. While 96% of Sales and Marketing leaders agree that personalized communications to prospects are the most effective, the majority agree that feasibility is a major challenge to personalization at scale. Stop missing opportunities! It’s time you got […]
The way buyers and sellers interact is changing rapidly. Field Sales, for example, are now the new Inside Sales; operating completely as a remote, online sales force. Digitally enabling the buyer’s journey went from a ‘nice to have’ to a ‘must have’ practically overnight. Consumers want more remote, self-service education and expect immediate engagement after […]
Marketers are being forced to shift away from in-person events and trade shows in favor of virtual events. It can be difficult to calculate the ROI of a virtual event vs. an event you were live, in-person for, as the time to pipeline can be much longer without having a face-to-face conversation as a jumping […]
Your lead engagement process involves a lot of moving parts. It requires harmony between people and technology to work properly. But reality gets in the way. Even the most thoughtfully designed lead engagement processes fall prey to Murphy’s Law—anything that can go wrong, will—leading to disjointed Sales and Marketing relationships, awkward customer experiences, and ultimately […]
Due to continuing market challenges, longer sales cycles, and economic uncertainties, businesses are looking for new ways to get the most out of their ability to attract, acquire and grow customers. To do so, organizations need to adopt innovative solutions that revolutionize the way they do business. Conversational AI revolutionizes every stage of the buyer’s […]
Marketers have a lot to consider when shopping for MarTech solutions. To make the right decisions, business leaders weigh a number of factors, often most prominently flexibility and ease of use – two factors that have the potential to be counterproductive to each other without careful consideration. A tool that might be easy to use […]
A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets generating leads that are never pursued. It’s a classic sales dilemma: how often do you reach out to a lead before moving on to the next one? This whitepaper examines the latest marketing and sales automation software, […]
A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets on generating leads that are never pursued. It’s a classic sales dilemma: how often do you reach out to a lead before moving on to the next one? There’s no set formula for how often to mail […]
There are many reasons why organizations should improve their sales and marketing alignment. Cross-functional alignment can account for up to one third of a company’s growth, according to research firm SiriusDecisions. The most successful organizations engage key business stakeholders to cooperatively define sales and marketing processes, and align resources and campaign strategies. These types of […]
Want to know why your leads aren’t turning into customers? Ask Sales, they’ll tell you that Marketing sent over unqualified leads. Ask Marketing, they’ll throw up their hands and say Sales never followed up. Join Carl Landers and the experts in relationships through video — Dale Warner and Stephen Pacinelli from BombBomb, in a point […]