MarTech Landscape: What Is Local Marketing Automation Software?
Marketing at the local level can be enhanced -- and more efficient -- when tasks are automated.
Claire Schoen is Vice President of Marketing Services for Third Door Media. She currently oversees the research series of Market Intelligence Reports that covers various marketing technology software categories. Previously she held senior marketing positions in publishing, where she worked for more than thirty years.
MarTech Landscape: What Is Web Analytics Software?
The foundation of a good digital marketing strategy still rests on collecting, analyzing and reporting on website data.