Brad Bender

Brad is responsible for global product management of Google’s display and video advertising business across the network and ad platforms. He is a frequent guest speaker at industry events and conferences globally and has been cited in Ad Age, Business Week, and The Wall Street Journal, among many other publications. In 2012 he was named a “40 under 40” leader by Crain’s New York Business. Prior to joining Google, Brad held multiple leadership positions at DoubleClick in both the U.S. and Europe. Brad graduated with a bachelor’s degree from Cornell University. He currently lives in Palo Alto with his wife, twin daughters and their dog.

Performance

Demystifying the display advertising landscape

Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic buying that you should know.

Performance

Programmatic Display: 3 Tactics to Master in 2016

Programmatic will account for 63% of all display buys in 2016, but marketers big and small are having a difficult time understanding what it is and why it matters. Contributor and Googler Brad Bender shares answers and tactics to get started.