Reaching global equilibrium: The value of consent and user preference
While consent is core to operating ethically, it is crucial not to forget about user experience.
Ben Barokas is Founder and CEO of Sourcepoint, the first content compensation platform designed to support a sustainable media ecosystem through a fair value exchange between publishers and consumers. Barokas is a digital publishing veteran who has spent the last 15 years building solutions that cater to the unique needs of premium publishers. In 2009, Barokas founded Admeld, a leading RTB platform, which was acquired by Google in 2011. Following the acquisition, he headed Google’s Global Marketplace Development team. Prior to Admeld, Barokas ran advertising at JumpTV and spent six years at AOL running ad product development and operations. A serial entrepreneur in the digital advertising industry and angel investor in start-up technology companies, Ben founded Sourcepoint in 2015 to bring greater levels of transparency to consumers and publishers as it relates to compensation for digital content.
While consent is core to operating ethically, it is crucial not to forget about user experience.
Ben Barokas | Jan 9, 2019 at 2:42 pm ETSubscription-based consumption is on the rise, and contributor Ben Barokas believes Google’s move should spur publishers to take control of their monetization strategies.
Ben Barokas | Dec 13, 2017 at 2:23 pm ETContributor Ben Barokas discusses how publishers can regain control over their inventory and build better relationships with their readers by explaining the value exchange occurring on ad-supported media.
Ben Barokas | May 23, 2017 at 10:51 am ETHow can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation.
Ben Barokas | Feb 9, 2017 at 11:46 am ETWhile columnist Ben Barokas agrees that creativity is one key ingredient of a solution to ad blocking, his dispatch from Cannes argues for a more holistic approach.
Ben Barokas | Jul 13, 2016 at 9:58 am ETFollowing Adblock Plus's recent announcement of its payment tool, Flattr Plus, columnist Ben Barokas takes a close look at whether publishers will hop on board and if it can truly offer a solution to content compensation.
Ben Barokas | May 12, 2016 at 11:43 am ET