While consent is core to operating ethically, it is crucial not to forget about user experience.
While consent is core to operating ethically, it is crucial not to forget about user experience.Ben Barokas | Jan 9, 2019 at 2:42 pm ET
Subscription-based consumption is on the rise, and contributor Ben Barokas believes Google’s move should spur publishers to take control of their monetization strategies.Ben Barokas | Dec 13, 2017 at 2:23 pm ET
Contributor Ben Barokas discusses how publishers can regain control over their inventory and build better relationships with their readers by explaining the value exchange occurring on ad-supported media.Ben Barokas | May 23, 2017 at 10:51 am ET
How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation.Ben Barokas | Feb 9, 2017 at 11:46 am ET
While columnist Ben Barokas agrees that creativity is one key ingredient of a solution to ad blocking, his dispatch from Cannes argues for a more holistic approach.Ben Barokas | Jul 13, 2016 at 9:58 am ET
Following Adblock Plus's recent announcement of its payment tool, Flattr Plus, columnist Ben Barokas takes a close look at whether publishers will hop on board and if it can truly offer a solution to content compensation.Ben Barokas | May 12, 2016 at 11:43 am ET