You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive.
About Anna Shirley
Anna is Associate Head of Search at UK-based digital marketing agency, Merkle | Periscopix. With 4 years' experience in the industry, she oversees strategy on a number of accounts that sit within her team. She is also actively involved in client work in an Account Director capacity, with a particular focus on B2B. With a background in languages and a previous career as a translator, she's also interested in international expansion and global strategy.
Anna Shirley's latest articles
Columnist Anna Shirley provides tips for enhancing your YouTube video ads using some new (and not-so-new) AdWords features.Anna Shirley | Feb 15, 2017 at 11:53 am ET
As of January 31, AdWords advertisers will no longer be able to create or edit standard text ads for the Display Network, and Google is encouraging the adoption of responsive ads instead. Columnist Anna Shirley explains this new ad format and shares some results from her company's initial testing.Anna Shirley | Jan 11, 2017 at 11:45 am ET
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns.Anna Shirley | Dec 15, 2016 at 1:30 pm ET