The next Bing thing: Get your Bing campaigns in top shape for 2017
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns.
With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s now more important than ever to make sure your Bing accounts are in top shape for 2017 and beyond.
As is common across many industries, the end of the calendar year is a great time to audit and review your current activity, making sure it is in line with industry best practices and wider business objectives. Of course, there are a lot of different ways to do this when it comes to the wonderful world of Bing Ads, from spot-checking campaign settings to reviewing Search Term reports.
However, one thing that we love to use at Merkle | Periscopix (my employer) is the vast number of reports available within the Bing Ads interface to make sure our Bing accounts are running smoothly.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.