Looking to generate more revenue with mobile? Columnist Alex Campbell discusses a case study and shares key takeaways that you can apply to your own mobile marketing strategy.
Vibes co-founder Alex Campbell answers questions from marketers looking to overcome mobile app fatigue and drive sales.Alex Campbell | Dec 3, 2014 at 9:03 am ET
Contributor Alex Campbell discusses the impact of Apple Pay in Passbook in the final installment in his series on marketing with Passbook and Google Wallet.Alex Campbell | Sep 16, 2014 at 10:15 am ET
There is a lot of buzz about mobile wallets — mostly, the challenges facing mass adoption of mobile payments. This has left many marketers to wonder how they will be able to implement innovative mobile payment technologies into their mobile/brand strategies. While the industry focuses its attention on m-payments (and lack thereof), marketers who want […]Alex Campbell | Jul 22, 2014 at 9:43 am ET