How to Maximize Your ROI With Mobile Marketing In 2016
Looking to generate more revenue with mobile? Columnist Alex Campbell discusses a case study and shares key takeaways that you can apply to your own mobile marketing strategy.
Alex Campbell, Co-Founder and Chief Innovation Officer of Vibes, has been a pioneer in mobile marketing for more than 15 years. Alex is highly regarded throughout the industry as a champion for the value of mobile as a viable discipline for marketers. Under his leadership, Vibes has enjoyed double-digit growth every year since 2004. Alex holds a Bachelor of Science in Economics degree from The Wharton School of the University of Pennsylvania. He has received numerous accolades including Red Herring's Top 25 Tech Rebels, Crain's Chicago Business "40 Under 40" and induction into the Chicago Area Entrepreneurship Hall of Fame in 2009.
Looking to generate more revenue with mobile? Columnist Alex Campbell discusses a case study and shares key takeaways that you can apply to your own mobile marketing strategy.
Alex Campbell | Jan 22, 2016 at 9:59 am ETVibes co-founder Alex Campbell answers questions from marketers looking to overcome mobile app fatigue and drive sales.
Alex Campbell | Dec 3, 2014 at 9:03 am ETContributor Alex Campbell discusses the impact of Apple Pay in Passbook in the final installment in his series on marketing with Passbook and Google Wallet.
Alex Campbell | Sep 16, 2014 at 10:15 am ETHow to mobilize loyalty programs and the benefits of doing so -- marketing with Apple's Passbook and Google Wallet.
Alex Campbell | Aug 19, 2014 at 9:04 am ETThere is a lot of buzz about mobile wallets — mostly, the challenges facing mass adoption of mobile payments. This has left many marketers to wonder how they will be able to implement innovative mobile payment technologies into their mobile/brand strategies. While the industry focuses its attention on m-payments (and lack thereof), marketers who want […]
Alex Campbell | Jul 22, 2014 at 9:43 am ET