How much time and money should you put into a video to get results? Contributor Aden Andrus looks at the relationship between video ad quality and campaign performance on Facebook.
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andrus walks you through some affordable options that will meet your needs.Aden Andrus | Jun 12, 2017 at 2:35 pm ET
How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market against the corporate behemoths.Aden Andrus | May 11, 2017 at 9:26 am ET
A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers' motivations.Aden Andrus | Apr 21, 2017 at 12:13 pm ET