Aden Andrus

Aden is the brilliant mind responsible for Disruptive Advertising's content and marketing strategy. A compulsive strategist, Aden lays awake at nights figuring out how to up Disruptive's marketing game. Connect with him on Twitter.

Management

People: The Achilles’ heel of online marketers

A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers' motivations.