Opinions expressed in this article are those of the sponsor.
10 reasons why email is more important than ever
Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate leads.
Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. In this post, you’ll get the lowdown on email signatures and what you stand to gain by including this highly underestimated but powerful solution in your marketing mix.
Email signatures are not new
Email signatures have been around for a long time, and businesses and individuals widely use them. Professional email signature makes your email messages look formal and helps you build trust with your clients.
Email signature may seem old, but it comes with a lot of exciting benefits. Social media is a great option for many B2B marketers. However, it is not a replacement for the email marketing channel.
There are three times more individual email accounts than both Facebook and Twitter social media profiles combined. That’s not all. You are six times more likely to get a click-through from email than on Twitter.
Every brand should therefore leverage email signature solutions to increase the effectiveness of their business communication.
Do you use email signatures and know the many benefits that come with them? Here are ten important reasons you should give professional email signatures more attention than ever before.
1. Get the best out of every email you send out
Email, as a one-to-one communication channel, remains popular with individuals, brands and employees simply because:
- It works and is still highly relevant!
- It’s easy to use, accessible and highly effective when sending messages from one person to the other.
- Email has long been a go-to one-on-one communication channel for individuals and will continue to be so in future years.
Professional email signatures help you make the most out of every email you send out. Your recipients would sometimes forward or share the message you send to them.
Think of how many people your employees reach out to daily. Leveraging email signature means you add more avenues to drive more sales and increase revenue for your business.
2. Make the first good and professional impression
Your email signature is the first opportunity you have to make the first good impression as a business.
- Including a signature in every outgoing message makes you stand out from the crowd.
- It makes your messages look more professional than when you don’t have one.
- Email signatures make it possible to use personalized, targeted and non-intrusive banners to promote your brand and products.
Your email signature is a branding tool that can make a long-lasting impression. It’s a great place to put your company logo, website, social media handles, blog URL or even an appointment scheduler link to make it easier for your customers to connect with you.
3. Boost your brand identity and awareness
Each time you send an email without including an email signature, you throw away opportunities to promote your brand to a cold and warm audience via corporate signature.
Your email signature works like your business card. Instead of handing over your card around, your professional signature would do the job of introducing you and how people can reach you. Isn’t that an exciting feature you should include to position your brand for better visibility?
The signature also establishes your credibility and increases your value before the recipients.
You can choose to keep your email signature simple by adding only the company logo and a link to your business website. You can also add more information, such as new offers or upcoming events. Your email signatures keep your recipients informed and let prospects know what to do next.
4. Higher response rate
The number of email users will grow to 4.3 billion by 2023. That’s over half of the world population. Email helps you reach people anywhere they are at any time of the day. One-to-one email communication has proven to be the best over the years. It delivers optimal results and gives a higher delivery rate.
Consequently, you cannot afford to have your employees use different email signatures.
- Create customized email signatures to promote your brand’s values.
- Professional and consistent email signatures will help you cement the trust of your customers.
Thanks to signature centralization and automation tools, it is possible to distribute targeted signatures to all employees in one click.
5. Quick access to your contact information
As communication becomes increasingly digital, the email signature remains an essential tool for any business. Corporate signature gives people you’ve reached out to unfettered access to your contact details.
Email signature provides you with a unique opportunity to include your primary contact details, such as your phone number, at the end of your message.
If your contact needs to reach you quickly, a reference to the previous email will provide the information necessary without unnecessary delay.
You can also include your social media handles so that your contact will have more avenues of reaching out to you.
6. Generate new leads to your business
You can quickly scale your email outreach by sharing engaging email banners and non-salesy marketing links.
An email signature provides a great way to quickly inform the reader about your company, contact information, and mission statement.
It gives you a chance to promote other business ventures and to generate new leads.
7. Improve your email marketing campaigns
The professional email signature is a simple but powerful tool that any business can use to improve its marketing, advertising and branding efforts.
It is an integral part of your email as it gives a complete picture of your business.
With the help of professional email signatures, you can send more targeted one-on-one email messages to employees and clients.
For instance, you can customize your email signatures to suit the needs of the recipient.
Email signature solutions allow you to have a variety of signatures that you can choose from depending on what you want your recipients to know.
Email signature is a simple but a smart way to keep your brand name in your customers’ minds.
8. Improve internal communication
Utilizing email signatures for your business will make internal communication more consistent and extremely powerful. A professional email signature is a unique but brilliant solution for standardizing employee internal email communications.
Business signatures will not only make your internal communication formal, but they also open many opportunities for personalization among the employees and management.
You can use an email signature to customize your closing by including a personalized link at the bottom of your email.
The solution is brilliant and makes it easy for any organization to boost employee engagement, advertise new roles, share internal surveys or suggestion boxes, and distribute specific banners internally.
9. Test and measure the performance of your email signatures
It may never cross your mind that you can test new creative with your corporate email signature. But that is another golden opportunity for you!
An email signature marketing platform provides a fantastic tool and easy way for brand and marketing managers to quickly and easily test new creative, such as CTA, theme, banner, and much more.
Like every other digital marketing channel, you can track the metrics and KPIs of your corporate emails.
10. Build brand loyalty and engagement with every email you send
When people hand over their email to you, they give you access to their email inbox so you can exchange messages and vital information.
Marketing Charts affirmed that:
- About 7 out of every ten US email users prefer that businesses and individuals reach out to them by email.
- Email is the top preference for users in the United States.
Email is undoubtedly the most personal medium and access you can ever have to build brand loyalty and engagement.
The email signature should be every marketer’s secret weapon to strengthen brand image and increase brand visibility. It is a highly effective and non-invasive way to engage prospects and customers but is usually under-utilized by most marketers and businesses.
Stop losing opportunities to market your brand
Are you a marketer or a brand that is yet to start harnessing the power of email signatures? It is high time you tapped the enormous benefits of corporate email signatures.
Take advantage of professional email signature solutions to get your branding and marketing message before a target audience who has permitted you to message them.
You have nothing to lose by including your email signature in every outbound email message. But your business has a lot more to gain by strategically positioning your brand for better conversions and engagements.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.