When Consent Controls Growth: AI, Data Permissioning, and Marketing ROI

Speakers:
Neil Tolbert, Vice President, Cloud Sales, OneTrust
Elizabeth A. Sexton, Director, Product Management Adobe

AI is forcing a reset on how consent works — and where it sits in the marketing stack.

As brands push more personalization, automation, and AI‑driven decisioning into Adobe, consent is no longer just about compliance or cookie banners. It’s becoming a revenue control point: determining which data can actually flow into AI workflows, which audiences scale, and where performance quietly drops off.

In this webinar, Adobe and OneTrust unpack how emerging consent requirements for AI, automated decision‑making, and sensitive data are changing the economics of digital marketing. We’ll show why leading teams are moving toward consent orchestration — managing permissions upfront, at the moment of data collection — to protect downstream reach, reduce audience loss, and keep AI‑powered activation running cleanly.

You’ll learn how to shift consent from a reactive check to a proactive growth lever: orchestrating permissions across systems, minimizing AI‑driven drop‑off, and building trust without sacrificing marketing ROI. If you care about scale, performance, and future‑proofing your AI strategy, this session is for you.

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Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.