Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Speakers:
Shea Castle, Director, Customer Marketing, Terminus

ABM is more than just another marketing channel to add to your mix. It’s a complete go-to-market strategy that requires new processes, better collaboration, and more accountability. But don’t let that intimidate you. We’re here to help you get started and create a clear path for iteration and scalability.
Join us to see:

• Why a multi-channel approach should be the goal of everything you do with ABM
• An actionable, easy to understand framework to help you execute your account-based programs
• An end-to-end campaign example that walks through data, segmentation, engagement channels, sales activation, metrics, and more

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