How to Prepare for a Successful Marketing Analytics Implementation

Speakers:
Lloyd Thomas, Manager, Implementation, Cardinal Path

Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation.

Join our expert as he discusses best practices that will pay dividends in the long run. Save time and money by going into your next analytics implementation with eyes wide open.

Attend this webinar and learn ways to:

• Simplify the implementation process
• Ensure business stakeholders are set up to drive decisions from data
• Apply best practices for governance
  … and more.

Speaker:

Lloyd Thomas, Manager, Implementation, Cardinal Path
Lloyd has 17 years of experience in the online sphere, spanning web development, programming, search engine optimization, UX and digital analytics. Before joining Cardinal Path as an Implementation Consultant, Lloyd was the Global Head of Digital Analytics for Clicks2Customers, where he led a small team consulting on web analytics for leading retailers in the APAC and EMEA regions.

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