AI Decisioning 101: Unlocking Personalization at Scale
Speakers:
Kevin Shectman,
Senior Director, Product Marketing, Braze
Consumer expectations for personalized experiences have never been higher. Yet 85% of marketing execs are concerned their messages aren’t hitting home. Thankfully, advancements in agentic AI are helping marketers transform into strategic conductors, amplifying their ability to gain context, apply intelligence, and deliver more relevant customer interactions at scale.
If you find yourself curious, eager, or even under pressure to embrace AI to power your customer journeys, we’ll show you how to get started.
Join this webinar to unpack the what, why, and how of AI decisioning for marketers. You’ll come away with:
- What AI decisioning actually is and what it’s capable of, compared to traditional segmentation, orchestration, and personalization capabilities
- The impact of AI on both the marketer and consumer experience
- How AI will continue to shape the future of customer engagement, in both strategy and execution
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
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Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. Braze is headquartered in New York with 15 offices across North America, Europe, and APAC. Learn more at braze.com.
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