Image Search Company Madbits Says It’s Joining Twitter

Moving to build out its image features, Twitter has purchased Madbits according to the visual intelligence company’s website.

“Today, after a tremendous year of development and iterations, we are excited to announce that we are joining Twitter,” wrote Madbits co-founders Clément Farabet and Louis-Alexandre Etezad-Heydari.

Madbits visual intelligence technology lends itself to image search capabilities. The company says its technology, “…automatically understands, organizes and extracts relevant information from raw media.”

From the announcement:

Understanding the content of an image, whether or not there are tags associated with that image, is a complex challenge. We developed our technology based on deep learning, an approach to statistical machine learning that involves stacking simple projects to form powerful hierarchical models of a signal.

Madbits did not disclose any financial details of the deal. The co-founders claimed they prototyped and tested ten different applications during the past year and were preparing to launch publicly.