Martech: Martech is Marketing Logo
  • Topics
    • Customer & Digital Experience
    • Digital Transformation
    • Data
    • Marketing Management
    • Marketing Operations
    • Performance Marketing
    • Special Reports
    • All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Marketing Management » Ubisoft ‘Exploits’ Your Online Profile To Tout New Game

Ubisoft ‘Exploits’ Your Online Profile To Tout New Game

If you’ve ever taken a moment to sit down and give long, hard thought to all the information you’ve placed in the cloud since the dawn of the internet, you’d probably end up like one of those mental patients in American Horror Story Asylum. It’s kind of scary the trust we place in the intertubes. […]

Steve Hall on April 16, 2014 at 2:07 pm | Reading time: 2 minutes

ubisoft_dogs

If you’ve ever taken a moment to sit down and give long, hard thought to all the information you’ve placed in the cloud since the dawn of the internet, you’d probably end up like one of those mental patients in American Horror Story Asylum. It’s kind of scary the trust we place in the intertubes.

Perhaps as a reminder to this and, of course, to promote their new Watch Dogs game, Ubisoft is out with DigitalShadow, a site that scrapes your publicly available information from Facebook, the US Census Bureau and the Bureau of Labor and Statistics to paint a true picture of who you are, who you care about, where you’ve been, what you are worth and how a person or organization might exploit this information against you.

All by logging in with Facebook.

We’ve all seen these scraper campaigns in action before but this one has a clandestine feel to it. It’s nefarious. It’s sneaky. And it’s actually insightful.

Offering up my Facebook credentials, DigitalShadow tells me I can be identified with 90% accuracy, my relationships are secure (that’s a good thing), who my online stalkers are, who overshares my stuff, what my outlook on life is based on the type of language I use (bleak, apparently because I’m always trashing ads), when I’m vulnerable based on my connectivity patterns, that I’m really easy to geo-locate, that my salary is far below what it actually is and, well, a whole lot of other stuff.

Of course at the end of it all, you’re encouraged to invite your friends, watch the game trailer and visit WatchDogs.com where you are further immersed in the game’s environment. It all flows very nicely pulling you into the game and effectively adjusting your mindset for that environment.

(Note: The game trailer below includes a couple song lyrics that may be considered NSFW.)

[youtube]http://youtu.be/r9yNUOA8RAk[/youtube]


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    TransUnion partners with Canvas Worldwide to boost omnichannel CX
    A new way to find the tech talent you need 
    The only two things that matter in marketing
    How marketers are preparing for the future of in-game ads
    How CDPs transform donor experience for a nonprofit organization

About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.