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MarTech » Performance Marketing » Twitter Wooing App Developers With World Outreach Tour

Twitter Wooing App Developers With World Outreach Tour

Starting next week in Los Angeles, "Developer Advocates" will lead a series of meetups and seminars to help with the company's Fabric SDK.

Martin Beck on January 14, 2015 at 1:49 pm | Reading time: 2 minutes

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Twitter took another step in its efforts to rekindle an often frosty relationship with mobile app developers today, announcing a world tour for its Fabric software development kit.

The first phase of the campaign, called Flock, will consist of a series of meetups and seminars with developers in U.S. cities and will kick off next week in Los Angeles. The events will be led by Twitter’s team of Developer Advocates who are “piling into a Fabric bus to visit cities from Los Angeles to Detroit.” Later this year, Twitter will host half-day conferences in international cities (and New York).

Twitter also announced upgrades to the Fabric SDK, including an improved distribution tool, crash-to-tester identification and a new self-service app installs tracking feature.

The Flock tour comes on the heels of Twitter’s first conference for mobile developers in October in San Francisco, where it introduced the Fabric SDK. Enticing more app developers to use Twitter tools is seen as crucial to Twitter’s continued growth as a business.

Here’s the schedule (with links to registration information):

  • Los Angeles, CA: Jan. 21-25
  • Las Vegas, NV: Jan. 26-27
  • Denver/Boulder, CO: Jan. 28-31
  • Kansas City, MO: Feb. 1-4
  • St. Louis, MO: Feb. 5
  • Nashville, TN: Feb. 6-9
  • Chicago, IL: Feb. 10-11
  • Detroit, MI: Feb. 12-13
  • London: February 19
  • Berlin: February 26
  • New York City: March 11
  • Tokyo: Spring 2015
  • Seoul: Spring 2015
  • Hong Kong: Spring 2015
  • Shanghai: Spring 2015
  • Bangalore: Spring 2015
  • São Paulo: Spring 2015/Southern Hemisphere Autumn 2015

  • Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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    About The Author

    Martin Beck
    Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

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