Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Twitter to enforce new rules around issue ads starting September 30

Twitter to enforce new rules around issue ads starting September 30

Aiming to rid its platform of bad actors, Twitter has released a new policy for ads that refer to an election or advocate legislative issues.

Amy Gesenhues on August 30, 2018 at 3:11 pm

Twitter announced it will begin enforcing a new policy for US-specific issue ads starting September 30, along with a new certification process for the advertisers promoting such ads. The move is part of the company’s initiative to improve the health of its platform and rid its feed of bad actors looking to influence US political elections.

According to the announcement the new policy will apply to ads that refer to an election or a clearly identified candidate; or, ads that advocate for legislative issues of national importance.

“Examples of legislative issues of national importance include topics such as abortion, civil rights, climate change, guns, healthcare, immigration, national security, social security, taxes, and trade. These are the top-level issues we are considering under this policy, and we expect this list to evolve over time,” wrote Twitter’s VP of trust and safety, Del Harvey, and the head of revenue products, Bruce Falck.

Any advertisers aiming to promote ads related to the listed topics will have to be certified by Twitter, verifying their identify and US location.

News publishers running ads on Twitter that report on such issues (versus advocating for them) can be exempted from this policy — to do so, the news organization will have to apply for exemption and meet specific criteria. The news organization has to provide its name, website and a contact name, in addition to links to the editorial staff page and archive.

Once an advertiser has been certified to run an issue ad, the ad will include a “Promoted (issue)” label along with the person or organization that purchased the ad and a link to more information.

Any advertiser running issue-based ads that fails to get certified by September 30 will have their ad campaigns halted until they complete the certification process.

Issue ads on Twitter will be included in the company’s Ads Transparency Center, the searchable archive of all ads that have run on Twitter during the previous seven-day period. Unlike Facebook — which put its political and issue-based ads under the same policy — Twitter’s issue ads policy is separate from the Political Campaigning Policy it launched in May. (Although both require the advertisers running the ads must be located in the US and must be certified by Twitter.)

In July, Twitter’s header of product Kayvon Beykpour announced via a Tweet that the company was pausing work on its verification process to put its full efforts on making the platform safer as the US midterm elections in November draw nearer. At the time, Beykpour said election integrity was Twitter’s highest priority.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Marriott launches its own media retail network

    Why marketers have a love-hate relationship with complexity

    If Harry Potter led marketing operations, where would his team sit?

    How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

    Martech firms among 3rd parties scooping email addresses from websites prior to form submission

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Data-Driven Answers to Achieve Omnichannel Success

Is Your Marketing Stack Ready for Omnichannel CX?

Outrank in Organic Search with These 5 Core Tactics

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets

Thinking Bigger About Marketing Budgets

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.