MarTech » Performance marketing » Twitter Rolls Out Video Cards For Mobile App Marketers

Twitter Rolls Out Video Cards For Mobile App Marketers

The app install ads feature video previews of mobile apps.

Ginny Marvin on September 24, 2015 at 4:17 pm | Reading time: 1 minute

Joining the ranks of Twitter’s ad cards is the Video App Card, app install ads that enable app developers to promote their apps with video clips.

The card format is rolling out of beta globally. Videos show users a preview of the app and autoplay in timelines. App marketers can use any of Twitter’s ad targeting capabilities including device, interest, keyword, location and tailored audiences.

WATCH: Bring your app to life with the Video App Card https://t.co/OEhtqHUy7r

— Twitter Advertising (@TwitterAds) September 24, 2015

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About the author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.