Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Twitter Adds #NFL & Game Timelines To Its Football Game Plan

Twitter Adds #NFL & Game Timelines To Its Football Game Plan

Taking a page from its very successful World Cup engagement playbook, Twitter is creating specialized timelines for fans of the National Football League. The NFL season starts tonight — the Green Bay Packers play the defending Super Bowl champion Seattle Seahawks — and Twitter wants to be the top online forum for fans to converse […]

Martin Beck on September 4, 2014 at 3:16 pm

Taking a page from its very successful World Cup engagement playbook, Twitter is creating specialized timelines for fans of the National Football League.

The NFL season starts tonight — the Green Bay Packers play the defending Super Bowl champion Seattle Seahawks — and Twitter wants to be the top online forum for fans to converse about pro football, by far the most popular sport in the United States.

From a Twitter blog post:

Starting tonight and throughout the entire season, whether you are at the stadium, at home, a sports bar or simply in transit, Twitter will deliver football fans a national tailgate party in real time.

Twitter’s football timelines — for each game and the NFL in general — are essentially hub pages that aggregate tweets by teams, players, coaches, press, fans and celebrities. It’s the same format that the company used during soccer’s World Cup earlier this summer. That event was a big success for Twitter, shattering the network’s records for activity, including 618,725 tweets per minute at the final whistle of German’s victory over Argentina in the final.

The NFL timelines are now active on Twitter.com and the iPhone app and will be coming soon to Android.

The stage is set… #Kickoff2014 #GBvsSEA pic.twitter.com/sB9cga2Z1w

— NFL (@nfl) September 4, 2014


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases
    Getting started with the Agile Marketing Navigator: Building a Marketing Backlog
    3 ways to dominate with Google Auction Insights and search intelligence
    Webinar: Work smarter, not harder, to give customers what they want

About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

5 Best Practices for Bringing Together All Your Marketing Data

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.