Twitter Expands Mobile Ad Targeting To Device, OS Version, WiFi

Today Twitter announced new options for targeting ads on mobile devices. No longer limited to device targeting, advertisers can now segment audiences based on mobile operating system version, specific device and whether or not the devices have WiFi connectivity.

For example, app marketers can target only those users with compatible OS versions and with the WiFi capability to support an app download or app card engagement. The targeting capabilities will also allow marketers to advertise to users with devices that align with their campaign goals and their target customers based on existing analytics.

New segmentation analytics provides reporting at the granular targeting levels. All advertisers have access to these new targets via ads.twitter.com starting today. They’ll be rolled out to API partners soon.

About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.