Twitter Announces New Image-Heavy Look On The Today Show

This morning’s Today show promised to unveil big changes that are happening with Twitter. Twitter’s CEO,  Dick Costolo, sat down with Matt Lauer & Ryan Screast to chat about the “big” new changes.

The biggest change? Making twitter more visual and engaging. In order to achieve this, Twitter has released a “timeline-y” feel for profiles that feature a large image at the top. The main image now displays the users info (Twitter handle, account name & description) over the new feature image.

Costolo stated that:

“what we’ve hear over and over again from our users is that they want to bring more of their personality to their profile pages. Today’s changes are all about bringing that personality forward.”

For comparison, here’s a look at an old Twitter brand page:

Compared to the new updated version with the enhanced images:

Additionally, Twitter put their iPad app under a complete overhaul to make it easier to browse pictures, videos and media. All of the mobile apps have also been updated and will pull in the new header-photo data.

The new profile is beginning to roll out today across Twitter.

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.