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MarTech » Performance Marketing » Twitter Shows Strong Q3 Revenue But User Growth Slows

Twitter Shows Strong Q3 Revenue But User Growth Slows

Twitter continued its Wall Street-beating financial performance today, announcing $361 million in third-quarter revenue, but the company continues to be dogged by slow user growth and the stock slipped in early after-hours trading. Twitter added 13 million monthly active users, pushing its total to 284 million, but analysts had hoped for more from a network […]

Martin Beck on October 27, 2014 at 4:47 pm

Twitter continued its Wall Street-beating financial performance today, announcing $361 million in third-quarter revenue, but the company continues to be dogged by slow user growth and the stock slipped in early after-hours trading.

Twitter added 13 million monthly active users, pushing its total to 284 million, but analysts had hoped for more from a network that is perceived to be struggling to ramp up its growth. The company added 16 million users in the second quarter, a figure helped by the popularity of the FIFA World Cup. Without that giant real-time event draw, Twitter’s user growth dropped from 6.2% to 4.7%. The stock, which closed at $48.56, was down more than 8% in after-hours trading.

The financial results continue to be strong; the $361 million in third-quarter revenue is $50 million more than in reported for the second quarter and 114% higher than last year’s third quarter total. Analysts had forecast revenue of $351 million, so it marked a continuation of Twitter’s streak of beating expectations.

“We had another very strong financial quarter,” Twitter CEO Dick Costolo said in a release. “I’m confident in our ability to build the largest daily audience in the world, over time, by strengthening the core, reducing barriers to consumption and building new apps and services.”

twitter-q3-2014

More important numbers:

  • Average mobile monthly average users were about 80%  of the total, or about 227 million.
  • Advertising revenue totaled $320 million, an increase of 109% year-over-year.
  • Timeline views reached 181 billion, an increase of 14% year-over-year.
  • Advertising revenue per thousand timeline views reached $1.77 in the third quarter of 2014, an increase of 83% year-over-year.
  • Mobile advertising revenue was 85% of total advertising revenue.
  • Data licensing and other revenue totaled $41 million, an increase of 171% year-over-year.
  • International revenue totaled $121 million, an increase of 176% year-over-year.
  • International revenue was 34% of total revenue.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

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