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MarTech » Customer & Digital Experience » This Week On Vine: Brands Celebrate The 4th Of July, FLOTUS On Vine, #HDHacks & More

This Week On Vine: Brands Celebrate The 4th Of July, FLOTUS On Vine, #HDHacks & More

Vine was all about fireworks and BBQs this week in celebration of American Independence Day on the 4th of July. Lowes kicked it off with a hardware fireworks display by one of our favourite Vine-a-mators Meagan Cignoli. Happy 4th of July! #Vine #loop https://t.co/1UllbqpjVk — Lowe's (@Lowes) July 3, 2013 VH1 celebrated the day more […]

Kai Turner on July 5, 2013 at 3:54 pm

Vine was all about fireworks and BBQs this week in celebration of American Independence Day on the 4th of July.
Lowes kicked it off with a hardware fireworks display by one of our favourite Vine-a-mators Meagan Cignoli.

Happy 4th of July! #Vine #loop https://t.co/1UllbqpjVk

— Lowe's (@Lowes) July 3, 2013

VH1 celebrated the day more traditionally, with an actual fireworks display.

Happy 4th of July!!!!!!!! #PhillyJam #fireworks https://t.co/io0Izsy3zO

— VH1 (@VH1) July 5, 2013

And Red Vines is never one to let an occasion pass without making a Vine. I think the clue is in their name.

Happy 4th of July from #RedVines! Make your celebration safe and sweet! #July4th #vine https://t.co/RosMdJ6Kml

— Red Vines (@RedVines) July 4, 2013

Vine won the Presidential seal of approval, as First Lady Michelle Obama documented her trip to Africa

Thanks for following the First Lady's trip to Africa. #FLOTUSinAfrica https://t.co/01hxfGCnHa

— White House Video (@WHVideo) July 2, 2013

MTV launched a campaign for HIV testing called It’s Your Sex Life (itsyoursexlife.com) and promoted them with a couple of Vines created by another creative whose work we enjoy, Khoa.

It's National HIV Testing Day. Celebrate at http://t.co/0oehCFRgc6 https://t.co/oVrJQhIufi

— MTV (@MTV) June 27, 2013

OK… so maybe that's not how you put on a condom. http://t.co/0oehCFRgc6 (by Khoa) https://t.co/qzkkuVVcOE

— MTV (@MTV) June 27, 2013

Some creative puppetry from Comedy Central, using Futurama’s Bender character.

Bender is Vining now! Make way, @JamesUrbaniak! https://t.co/xegt3XYoVa #Futurama #Bender

— Comedy Central (@ComedyCentral) June 27, 2013

Following Lowe’s lead, Home Depot has started a Vine campaign, #HDHacks to curate a series of craft and DIY projects.

Some #Vinespiration to help you get started on your #HDHacks! http://t.co/jEwqmyBDgd https://t.co/NroaAJcCZp

— The Home Depot (@HomeDepot) June 29, 2013

As we highlighted last week, sports continues to be a strong presence on Vine.
The NHL made great use of the rapid-fire image making features to show off the 30 banners of teams in the league.

30 teams, 30 banners. #NHLDraft https://t.co/Ti6JJgQQvB

— NHL (@NHL) June 30, 2013

Winners of the 2013 Stanley Cup, the Chicago Blackhawks celebrated with this hometown parade.

Along the parade route. https://t.co/Ed5vKrFzja

— Chicago Blackhawks (@NHLBlackhawks) June 28, 2013

Adidas UK continued to show support for Wimbledon and Andy Murray.

The court shaker by @andy_murray #hitthewinner https://t.co/UU0fXGmlf3

— adidas UK (@adidasUK) June 28, 2013

Finally, who doesn’t like cats? Well- maybe dog lovers, but you can’t deny the cuteness of these kittens for whom the ASPCA is trying to find a home.

Please help find these wonderful cats forever homes! #AdoptASPCA #ASCM https://t.co/dMlTeqlT6E

— ASPCA (@ASPCA) June 28, 2013


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Kai Turner
Kai Turner is Co-Founder of Brands On Vine, the leading showcase of the latest and greatest examples of Vine videos posted by brands and digital agencies.

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