Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Super Bowl Social Buzz: #AvosInSpace Earning Most Mentions So Far On Twitter

Super Bowl Social Buzz: #AvosInSpace Earning Most Mentions So Far On Twitter

Brandwatch says the pre-game social media buzz is all about avocados, with 50 percent more hashtag mentions than the next closest Super Bowl advertiser.

Matt McGee on February 3, 2016 at 8:05 pm

avocados-from-mexico-800

Twitter users love avocados. Or at least they love the Super Bowl commercial and teaser video that Avocados From Mexico has already released. The hashtag that accompanies the ad campaign, #AvosInSpace, is far outpacing all of its competitors when it comes to buzz on Twitter.

According to the social media monitoring company Brandwatch, #AvosInSpace has been mentioned more than 33,000 times since the commercial’s debut. That’s about 50 percent more mentions than the second-place hashtag, #Pokemon20, with more than 22,000 mentions.

Earlier this week, we sent Brandwatch a list of 22 hashtags that Super Bowl advertisers have pre-announced, all taken from our ongoing Super Bowl 50 commercial/advertiser tracker. Brandwatch ran the hashtags through its monitoring software to chart how often each one has been mentioned on Twitter.

(click for larger version)

(Click for larger version)

After #AvosInSpace and #Pokemon20, only one other hashtag — #RocketMortgage from Quicken Loans — has earned more than 10,000 mentions. The fourth and fifth most-tweeted hashtags so far are #DefyLabels (Mini) and #OLEDisHere (LG).

Not only is #AvosInSpace getting the most buzz, but it’s also positive buzz. Brandwatch tracked the mentions for positive or negative sentiments, and the avocado hashtag is practically all positive so far. Other Super Bowl advertiser hashtags scoring almost exclusively positive are #AddPizzazz (Kia), #EveryDropCounts (Colgate) and #GameDayStains (Persil ProClean).

(click for larger version)

(Click for larger version)

On the flip side, #BudLightParty is drawing the most negative sentiment among the 22 hashtags we sent to Brandwatch, and Mountain Dew’s #PuppyMonkeyBaby isn’t far behind.

The Brandwatch data is backed up by Salesforce’s Big Game Tracker, a public-facing tool that shows social activity data surrounding the Super Bowl and its advertisers. According to that tool, Avocados From Mexico is the most mentioned advertiser so far, and the #AvosInSpace hashtag is one of the largest showing in the word cloud of most-mentioned ad-related hashtags.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.