SunTrust Bank Announces Its Debut Appearance As Super Bowl Advertiser

The brand's first-ever national Super Bowl ad will focus on "Lighting the Way to Financial Well-Being."

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SunTrust Bank Super Bowl image

First-time Super Bowl advertiser SunTrust Bank announced today it will be airing a national 30-second spot scheduled to run during the two-minute warning in the fourth quarter of the big game.

“We’re investing in this ad because the Super Bowl is a unique and proven forum to launch a national conversation,” said SunTrust Chairman and CEO William Rogers, Jr. in a news release announcing the campaign, “We want to be the spark that motivates people to take action, and give them tools and access to information to move closer to financial confidence.”

Created by the New York-based agency, StrawberryFrog, the the campaign will focus on “Lighting the Way to Financial Well-Being.”

“We believe that financial stress is a significant social concern, one that merits national attention,” says Rogers.

SunTrust CMO Susan Somersille Johnson says her company’s Super Bowl 50 ad is a shift from business as usual.

“It’s about raising awareness that financial stress is a serious issue and it’s time to do something about it,” says Johnson.

SunTrust shared the above image, which is a screenshot from its Super Bowl ad. A representative for the brand confirmed the bank will be releasing teaser ads before its official spot airs, with dates to be determined.


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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