Sizmek’s dynamically assembled ad serving now includes audience segments from DMPs
The new Data Hub can also utilize previous ad history, such as ads already viewed from a specific advertiser.
Sizmek provides a Programmatic Creative ad-serving solution, where ads are assembled on the fly so that their design and content can be better tailored to specific audiences.
Today, the Austin, Texas-based company is launching a new Data Hub that integrates with data management platforms (DMPs) for the first time.
This means that Sizmek customers can now target these dynamically assembled ads by DMP-delivered audience segments, which can be enhanced by previous ad history.
A segment of users who have previously visited sports content or sites, for instance, might be shown a different ad from a maker of trucks if they’ve been previously served an ad from that manufacturer, possibly creating a story sequence of several ads. Both the DMP-based audience segment and the use of ad history are new to Sizmek.