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MarTech » Marketing Management » [Podcast] Marketing Land Live #46: Snap’s IPO, YouTube TV and more

[Podcast] Marketing Land Live #46: Snap’s IPO, YouTube TV and more

In this week's show, the Marketing Land crew talks about where Snapchat is headed now that its parent company has gone public. We also discuss the video ad implications of YouTube's new OTT TV offering and what advertisers can do about fake news and hyperpartisan sites on the Google Display Network.

Matt McGee on March 3, 2017 at 2:11 pm

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All eyes were on Snap this week, as the parent company of Snapchat had a successful IPO on Thursday that immediately valued the company above non-tech stalwarts like CBS, Delta Airlines, Target and others. But there are legitimate questions about the future of advertising on Snapchat and how well the social platform can continue to monetize its userbase. In this week’s episode of Marketing Land Live, we talk about what Snap’s IPO might mean for digital advertisers and some of the hurdles the company may have to overcome to attract more ad dollars.

Other topics this week include the announcement of YouTube TV and how video advertising will work when it launches, and the relationship between fake news/hyperpartisan web sites and the Google Display Network.

This week’s show, which includes Marketing Land’s Ginny Marvin and Tim Peterson, runs a little more than 37 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show Notes

Techmeme: SNAP IPO roundup

YouTube debuts TV subscription service, at $35 a month for 6 accounts

Google isn’t actually tackling ‘fake news’ content on its ad network

Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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