[Podcast] Marketing Land Live #36: The Path to CMO with Deloitte’s Diana O’Brien
In this week's show, we launch a new series, "The Path to CMO," with the first Chief Marketing Officer in the history of one of the biggest professional services companies in the world.
Did you know that Deloitte, the accounting and professional services giant that’s been around for 171 years, never had a Chief Marketing Officer until last year? It’s true! And in this week’s episode of Marketing Land Live, we’re excited to introduce you to that CMO, Diana O’Brien. O’Brien started with Deloitte in 1985 and became CMO in March 2015, and this week she tells the story of her 30-year journey to Chief Marketing Officer.
This is the first in an occasional podcast series that we’re calling “The Path to CMO.” Marketing Land’s Amy Gesenhues will talk to top marketing executives from some of the biggest companies in the world about how they got started in marketing and how they made it to the C-suite.
This episode runs 41 minutes and you can listen below, or use the link below to subscribe via your favorite podcast service.
Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.