[Podcast] Marketing Land Live #31: A Conversation with Google’s Gary Illyes (Part 2)
We continue our conversation with Google's Gary Illyes, who previews a few things Google is focused on for the future, tells us his favorite ranking signals, and discusses RankBrain, directory links and more.
The ever-changing SEO field is the topic of our current podcast conversation series with Google’s Gary Illyes. If you tuned in last week for episode 30 of Marketing Land Live, you heard us do a deep dive on the recent Penguin algorithm update and more.
This week, in episode 31, we talk about Google’s recent warning against directory links, RankBrain and Google’s use of machine learning, structured data and more. We ask Illyes for his favorite ranking signals and — most importantly — for a preview of things Google will be focusing on in the future.
This is part two of a two-part conversation and this episode runs about 40 minutes long. You can listen below, and be sure to scroll down for this week’s Show Notes, with links to the stories we talked about.
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Show Notes
Gary Illyes (@methode on Twitter)
FAQ: All about the Google RankBrain algorithm
AMP is one year old and growing fast. Will it ultimately trump responsive design?
AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results
SEO: Structured Data & Schema.org
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