[Podcast] Marketing Land Live #31: A Conversation with Google’s Gary Illyes (Part 2)

We continue our conversation with Google's Gary Illyes, who previews a few things Google is focused on for the future, tells us his favorite ranking signals, and discusses RankBrain, directory links and more.

Table of Contents

    Spy on Any Website

    Get traffic data and keyword intel on competitors instantly.

    ML-live-logo-1920

    The ever-changing SEO field is the topic of our current podcast conversation series with Google’s Gary Illyes. If you tuned in last week for episode 30 of Marketing Land Live, you heard us do a deep dive on the recent Penguin algorithm update and more.

    This week, in episode 31, we talk about Google’s recent warning against directory links, RankBrain and Google’s use of machine learning, structured data and more. We ask Illyes for his favorite ranking signals and — most importantly — for a preview of things Google will be focusing on in the future.

    This is part two of a two-part conversation and this episode runs about 40 minutes long. You can listen below, and be sure to scroll down for this week’s Show Notes, with links to the stories we talked about.

    We invite you to subscribe via iTunes or Google Play Podcasts.

    https://soundcloud.com/marketingland/marketing-land-live-31

    Show Notes

    Gary Illyes (@methode on Twitter)

    FAQ: All about the Google RankBrain algorithm

    AMP is one year old and growing fast. Will it ultimately trump responsive design?

    AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results

    SEO: Structured Data & Schema.org

    Google: HTTPS & Secure Search


    Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

    Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

    View Author Profile