Pinterest To Start Adding “Related Pins” To Feeds Based On Previously Liked & Saved Pins
Pinterest announced yesterday it will be launching a new “related Pins” feature that adds recommended Pins in a user’s home feed. According to the announcement, Pinterest will make selections for recommended pins based on Pins a user has liked or saved in the past: So if you’ve been collecting recipes for your big holiday feast, […]
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Pinterest announced yesterday it will be launching a new “related Pins” feature that adds recommended Pins in a user’s home feed.
According to the announcement, Pinterest will make selections for recommended pins based on Pins a user has liked or saved in the past:
So if you’ve been collecting recipes for your big holiday feast, we might show you a related Pin for fool-proof pie crust, or the perfect double-stuffed sweet potato.
Users can influence the type of related Pins showing up in their feed by clicking the “i” info icon. Pinterest says it will begin slowly, including “just a few Pins” in feeds, and encourages users to rate related Pins so that Pin recommendations (and, most likely Promoted Pins) become more relevant.
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
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