Periscope launches analytics dashboard & activity tab for video creators
Twitter-owned Periscope is growing up a bit today with a new dashboard that collects several data points to show creators how viewers are engaging with their live videos and replays.
Spy on Any Website
Periscope is launching three new features today, topped by the development of an Analytics Dashboard that will give video creators an in-depth look at how viewers are interacting with their videos. In addition to the additional analytics data, today’s launch includes a new Activity Tab and the news that Periscope videos can now be watched inside Twitter Moments. This batch of news comes on the heels of Periscope’s announcement yesterday that it will be supporting pre-roll ads.
Here’s a look at what’s new today.
Analytics dashboard
Periscope creators can already see a handful of metrics associated with their broadcasts, such as the number of live and replay viewers, how much total time viewers spent watching a video and the average time each viewer watched.
The new analytics dashboard includes those same metrics, but adds in extras like how many hearts a video earned and a breakdown of time spent watching the live video and its replay. The biggest benefit of the dashboard is that it gives creators a more comprehensive overview of how all videos have performed at a glance. All videos are presented in both graph and list format to help creators spot engagement and viewership trends. The dashboard offers different sorting options, as well as the option to export data.
The dashboard is currently available on the web only; tap on your Periscope.tv profile to get the details.
Activity tab
Periscope’s new activity tab allows you to glean insights into engagement. Just as Twitter notifies when you gain new followers, when someone favorites your tweets or retweets you, Periscope’s activity tab allows you to see new followers and who has watched your replay. For now, that’s all that’s available, but Periscope says more is to come. This tab is being released in Android and iOS today.
Recommended Articles
Moment videos
Lastly, you can also watch Periscope video directly in a Twitter Moment, so live video also will be more prominent across Twitter. Creators have the ability to include tweets that include live video into their Moments.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Tamar Weinberg is a professional hustler and author of The New Community Rules: Marketing on The Social Web. She blogs about all things tech, productivity, and social media customer success at Techipedia. She can be found on Facebook, Twitter, and LinkedIn, among other sites.
View Author Profile
Add us as a preferred source on Google
Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.
Add Martech NowRelated Articles
Traditional customer surveys, endless feedback requests, and Net Promoter Scores (NPS) are failing both consumers and brands. What should modern companies do instead.
Read More
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.
Read More
Marketing artificial intelligence (AI)
11 minutes readCustomer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.
Read More
New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.
Read MoreRelated Articles
Traditional customer surveys, endless feedback requests, and Net Promoter Scores (NPS) are failing both consumers and brands. What should modern companies do instead.
Read More
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.
Read More
Marketing artificial intelligence (AI)
11 minutes readCustomer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.
Read More
New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.
Read More