NFL expands deal with YouTube & agrees to bring more footage to its YouTube channel

The new deal includes the addition of "three of the greatest games in the history" from each of the league's 32 teams.

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In a joint news announcement released today, the NFL and YouTube have agreed to renew their partnership.

As part of the new deal, the NFL will be bringing more footage to its YouTube channel — adding three “memorable games” from each of its 32 teams, as well as highlights from games in progress.

[blockquote cite = “NFL”]As part of the renewal, and for the first time ever on YouTube, the NFL will make available some of the most exciting games in NFL history. Three of the most memorable games for each of the 32 clubs in the NFL will be posted to the NFL’s official channel on YouTube prior to the start of the 2016 season.[/blockquote]

According to the announcement, a Google search for a specific NFL team will surface highlight videos from games in progress, along with related news, kick-off times and broadcast information — all displayed in a direct answer box.

“This expansion of our partnership will make it easier than ever for the millions of highly engaged avid and casual fans on YouTube and Google to discover and access an even greater variety of some of the most valuable content in the sports and entertainment business,” said NFL Senior Vice President Hans Schroeder.

Generating nearly 900 million views since its launch last year, NFL’s YouTube channel currently includes game previews, highlights and post-game recaps, among other NFL-related content.

The newly expanded deal between YouTube and the NFL comes on the heels of Twitter’s announcement that it had won exclusive rights to stream 10 NFL Thursday night games during the 2016 season.

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About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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