MarTech Today: Mobile Operating Systems & Google Analytics For Search

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Data Show Dramatic Shifts In Mobile Operating System Share Over Time Jan 8, 2016 by Greg Sterling The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues […]

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January 11, 2016 • 2 minutes read

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    Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

    From Marketing Land:

    • Data Show Dramatic Shifts In Mobile Operating System Share Over Time
      Jan 8, 2016 by Greg Sterling
      The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market, with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below three percent, and BlackBerry is at one percent.
    • Making The Most Of Google Analytics Audiences Within Your Search Campaigns
      Jan 8, 2016 by Laura Collins
      Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits.
    • Wanted: Session Ideas For SMX Advanced 2016
      Jan 7, 2016 by Chris Sherman
      We want your input to help us plan our upcoming SMX Advanced 2016 conference, which will be taking place in Seattle June 22–23, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at […]

    From Around The Web:

    Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

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    Barry Levine

    Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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