Marketing Day: Mobile ads, Google app promotions & social media

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Setting SEO KPIs for small manufacturing websites
  Nov 22, 2016 by Dianna HuffColumnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns.

• Google gives app marketers more ways to promote their apps with ads
  Nov 22, 2016 by Ginny MarvinAutomated video ads, new Play inventory and in-app purchase audience modeling are now available.

• 3 next-level Yelp tricks for business owners
  Nov 22, 2016 by Brian PattersonStruggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score.

• ON24’s CMO says creativity, patience & never resting on your laurels are key to success
  Nov 22, 2016 by Amy GesenhuesGet to Know: ON24 CMO Joe Hyland

• The limitations of Facebook’s anti-discrimination policy and others like it
  Nov 22, 2016 by Andy TaylorFacebook recently removed “Ethnic Affinities” targeting on its ad platform, but contributor Andy Taylor notes that this update only addresses the most immediate and obvious ways discrimination based on ethnicity can be perpetrated.

• Nielsen: Mobile targeting is getting better, particularly when targets are narrower
  Nov 22, 2016 by Ginny MarvinIn its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms and ad networks.

• Global content marketing: It’s gonna be big!
  Nov 22, 2016 by Rebecca LiebTaking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she’s learned about challenges and best practices as marketers seek to expand upon their successes.

• Social media, the subscription economy and the new face of retail
  Nov 22, 2016 by John Donnelly IIIColumnist John Donnelly III looks at the effect the rise of subscription box services has had on how consumers shop — and advises how retail marketers should adapt.

• Update: FTC holds Warner Brothers accountable for online influencer deception
  Nov 21, 2016 by Tamar WeinbergWarner Brothers will suffer penalties if they fail to make disclosures of sponsored content in the future.

Online Marketing News From Around The Web:

Analytics

• Facebook’s metrics blunder causes publishers to fret, too, digiday.com
• Has Productivity Slowed or Are We Using Outdated Measurements?, www.cmswire.com

Blogs & Blogging

• 8 Social WordPress Plugins to Improve Your Blog, www.socialmediaexaminer.com
• Here’s Why Infographics Outperform Blog Posts, contently.com

Business Issues

• Verizon is now competing with Facebook and Google in tracking consumers’ personal data, Recode
• Apple teases a one-day Black Friday sale, a reversal from last year’s decision to sit out, techcrunch.com
• BuzzFeed, NBCUniversal to Intertwine Ad Sales and Production, www.wsj.com

Content Marketing

• 65 Million Articles Are Published Each Month – Can Yours Stand Out?, www.blogtyrant.com
• How to Differentiate Content in a Crowded Field, contentmarketinginstitute.com
• Why 2017 Must Be the Year of Content Marketing, www.cmswire.com

Conversion Optimization

• 12 Proven Ways to Convert With Overlays, unbounce.com
• How To Build A Signup Form That Converts, www.searchenginepeople.com
• How to Optimize a Site Without a Clear Online Conversion, conversionxl.com

Copywriting, Design & Usability

• The Anatomy of a Great Infographic, www.copypress.com

Domaining

• MailboxPark wants to monetize email to your parked domain names, domainnamewire.com
• My first new TLD sale, domainnamewire.com

Ecommerce

• 17 Quick Tips to Boost Holiday Ecommerce Sales, multichannelmerchant.com
• 3 Amazon Advertising Tools for Retail Marketers, vertical-leap.uk
• Amazon announces new Dash-powered devices that can auto-reorder your coffee, air filters, and more, techcrunch.com
• Black Friday Marketing Campaign Strategies, www.searchenginejournal.com
• Data-driven marketing, customer and product insights that drive sales, www.internetretailer.com
• Forget the Heartstrings, Retailers Are Pushing More Deals, adage.com
• Go Mobile (and Personalized) for 2016 Holiday Retailing Success, www.cmswire.com
• Holiday Shopping Season 2016: Spend Forecast and Gift Trends, www.marketingprofs.com
• How Consumers Will Shop – and What They’ll Buy – This Holiday Season, www.thinkwithgoogle.com
• How to Make Money Selling Hassle-Free Products on Amazon, www.cmswire.com

Email Marketing

• 5 Most Critical Elements for Every Email Format, marketingcloud.com
• How to solve 5 common email marketing problems, www.internetretailer.com
• Looking Back: 2015 Holiday Email Volume, www.verticalresponse.com

General Internet Marketing

• 4 Successful Holiday Campaigns From Big Brands, blogs.constantcontact.com
• 7 Ways CMOs Can Build Value in a Digitally Exponential World, www.cmswire.com
• Almost half the world will be online by end of 2016; poorer countries will lag, report shows, www.reuters.com
• Female-Targeted Brands Lead on Aspirational Authenticity, adage.com
• How Digital Can Boost Your Marketing This Thanksgiving, www.martechadvisor.com
• How FTC Guidelines Could Derail The Influencer Marketing Hype Train, www.socialmediaexplorer.com

Mobile/Local Marketing

• Firebase App Indexing for Personal Content, Google Developers Blog
• Debating the openness and opportunity of Europe’s mobile economy, blog.google
• The case for chatbots being the new apps, econsultancy.com

Other Items

• Yahoo Brings on the Fun Bots: Trivia with Friends…, Yahoo Search
• Alexa top 1 Million sites is retired. Here’s the Majestic Million., blog.majestic.com

Social Media

• 3 Simple Tactics for Using Twitter as a Traction Channel, www.convinceandconvert.com
• 3 Social Media Design Tools That Create Stunning Images, www.socialmediaexaminer.com
• 50% of millennial and Generation Z shoppers use social media while they shop: report, www.mobilecommercedaily.com
• 7 Tips for Running a Successful Social Media Marketing Campaign, Online Marketing Blog
• 7 Tips for Running a Successful Social Media Marketing Campaign, www.toprankblog.com
• 7 Ways to Run Better Social Media Contests in 2017, AdWeek
• Facebook Ends Ethnic Affinity Targeting, www.merkleinc.com
• Facebook extremism and fake news: How Facebook is training us to be conspiracy theorists, qz.com
• Facebook testing feature that shows you where to find free and public Wi-Fi, venturebeat.com
• Facebook’s Drone Crash Prompts Safety Investigation, www.wsj.com
• Get a Competitive Overview of Your Facebook Performance, www.socialbakers.com
• Marketers like what they see in Snapchat Spectacles, digiday.com
• Snapchat’s Spectacles Cause a Scene in New York, adage.com
• Social Influencers Say It’s Really Not Just About the Money, www.emarketer.com
• Twitter Releases Featured Stickers for Thanksgiving, www.adweek.com

Video

• Amazon is in talks to stream live sports, report says, cnbc.com
• 8 of The Best British Christmas Video Ads of 2016, tubularinsights.com
• A quick tour of measurement for video campaigns, chiefmartec.com
• Facebook is testing real-time ads for live videos, digiday.com
• Here’s Why Casey Neistat Is Ending His Wildly Popular Daily Vlog on YouTube, www.adweek.com
• Sample Videographer Job Description and Posting for Marketing Departments, www.thesaleslion.com