Marketing Day: January 25, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Screw The Mission Statement, Facebook Cuts Connections With Twitter’s Vine, Yandex & Voxer Brands and individuals that are testing out Twitter’s new video toy, Vine, are learning the hard way that […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Screw The Mission Statement, Facebook Cuts Connections With Twitter’s Vine, Yandex & Voxer
Brands and individuals that are testing out Twitter’s new video toy, Vine, are learning the hard way that it doesn’t play well with Facebook. Sure, there’s a big button to connect your Vine account with Facebook so you can finds friends and connect more easily on the new video platform … but it’s broken. As […]
- Marketing Biz: Circa, Curation Marketing & Brand Gifting
This was an interesting week for marketers with the slow evolution of established web 2.0 channels. Circa is doing interesting things with mobile content. Swipp has a new twist on local recommendations. Yahoo! snapped up curation tool Snip.it. Boomerang launched a B2B gifting product. Quora opened up a blogging platform. I wouldn’t call any of […]
- Yahoo’s Mayer: “In The Future You Become The Query”
Yahoo CEO Marissa Mayer sat down with Bloomberg TV in Davos, Switzerland, at the World Economic Forum, in a very interesting and far-ranging interview (embedded below), to discuss the future of Internet technology and search. Mayer spoke at length about the future of search, social, mobile and Yahoo’s strategy. She also offered her first public comments […]
- To Pay Or Not To Pay, That Is The Power Shopping Question
Much hype, and many public relations wars, has been waged over the last couple of months centering on the physical dynamics of paying your way into shopping results. Most of the attention has been focused on Google, and as often happens in the search community, Big G’s motives have been dissected, reviewed and morally judged, […]
- Affiliate Marketing & Transparency – A Clear Path To Success
For years, advertisers, publishers and networks in the affiliate industry have been talking about the need to increase transparency to avoid black hat tactics and fraudulent transactions. While talk of transparency can quickly divide a room, let’s be clear about what we mean in the context of the affiliate channel. Essentially, improving transparency in performance […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- A Year Later, Google’s Block Sites Feature Remains Blocked
- Search In Pics: Brin On NYC Subway, Google+ On Who Wants to Be a Millionaire & Android Train
- How To Estimate Incremental Revenue Opportunities With Impression Share Data
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
- We Need Better Insights, Not More Data, dannybrown.me
- ROI For Brands, The No Bullshit Way, www.baekdal.com
- The Complete Google Analytics Event Tracking Guide Plus 10 Amazing Examples, www.koozai.com
Blogs & Blogging
- Steal This Editorial Calendar. Your Blog Will Thank You., www.websearchsocial.com
- How to Blog For SEO Benefits, www.business2community.com
- Important Tips on Video Blogging, www.bloggingtips.com
- WordPress 3.5.1 Released, Weblog Tools Collection
Business Issues
- Etsy acquires Mixel, a photo collage mobile app, Internet Retailer
- Memo to Marissa: Partnering with everyone else is not a winning strategy for Yahoo, GigaOM
- Square COO Keith Rabois Departs Company, All Things D
Content Marketing
- 5 Reasons To Use Animation In Content Marketing, overit.com
Conversion Optimization
- Conversions For Sites That Don’t Sell Anything, Search Engine People
Copywriting, Design & Usability
- How To: Swap Evergreen Copy for Organic Copy, www.buzzstream.com
- Marketers at odds over effectiveness of responsive design, www.mobilemarketer.com
Domaining
- Heads up, competing registries: Verisign might start asserting its patents, domainnamewire.com
Email Marketing
General Internet Marketing
- Sell More By Being Human and Building Relationships, conversionxl.com
Internet Marketing Industry
- Wikimotive Welcomes Sean Haney, www.wikimotive.net
Other Items
- A Day In The Life Of YouTube’s Fancy-Pants New L.A. Studio, readwrite.com
- German court rules internet essential, Reuters
Reputation Management
Social Media
- #SocialChat Discusses the Basics of Google Plus, Search Engine Journal
- 15 Brands already using Twitter’s New Vine App, socialfresh.com
- How to privately share a Vine video, howto.cnet.com
- Improve Your B2B Social Media Planning, socialmediab2b.com
- Neatly tidies your Twitter timeline, letting you filter, highlight and mute tweets, thenextweb.com
- Social media is a giant scam, Pando Daily
- Twitter Temporarily Suspends Tool That Serves as Anonymous Gossip HQ for the Tech Set, betabeat.com
- Vine Has 4 Flaws Holding It Back From Greatness, Mashable
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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