Marketing Day: January 23, 2014
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Volkswagen Wins Title Of Most Shared Super Bowl Brand Ever With Over 7 Million Shares After putting together its list of the top 20 most shared Super Bowl ads of all […]
Matt McGee on January 23, 2014 at 4:58 pm | Reading time: 5 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Volkswagen Wins Title Of Most Shared Super Bowl Brand Ever With Over 7 Million Shares
After putting together its list of the top 20 most shared Super Bowl ads of all time, video marketing firm Unruly determined the top ten most shared Super Bowl brands ever, with Volkswagen leading the list. To rank the most shared Super Bowl brands, Unruly measured the combined number of online shares earned by each […] - Twitter Deals Out In-Depth Analytics For Twitter Cards
Over the next few days some significant marketing enhancements will be arriving on your Twitter Cards. Today Twitter announced the official release of Twitter Card analytics that will be available to all cards users. The goal of this upgrade is to help users gain more insight into the type of media that performs the best […] - Consumer Watchdog Files FTC Complaint Over “Send To Anyone On Google+” Feature
Consumer Watchdog, the non-profit group that might more accurately be called “Google Watchdog,” has filed a complaint with the FTC over Google’s recent rollout of a feature that lets Gmail users contact Google+ users without knowing the recipient’s email address. Google launched the “Send to Anyone on Google+” feature earlier this month, which lets anyone […] - Google Invests $14 Million Of Combined $61 Million Tech Firms Spent To Sway Legislators In 2013
When it comes to influencing Washington, Google was at the top of the list of tech companies that spent a combined $61.15 million on lobbying efforts last year. According to a report from Consumer Watchdog, Google invested $14.06 million of the $61.15 million invested by ten tech firms, including Microsoft, IBM, Facebook and Oracle. Consumer […] - Report: Marketing Emails Opened On Mobile Devices Jumped 61% To 65% In Q4 2013
The number of marketing emails opened on mobile devices continued to climb last quarter according to email marketing provider Movable Ink. The company’s US Consumer Device Preference Report for Q4 2013 claims 65 percent of marketing emails were opened on mobile devices during the last quarter of 2013, up from 61 percent during third quarter. […] - Push Mobile Marketing — App Notifications Vs. Messaging
Every day, marketers are finding new and innovative strategies to reach their target audience and build loyal relationships. Luckily, through mobile, we have a channel that allows us to get even more up close and personal with consumers. To have a balanced mobile strategy, it is important to leverage both push and pull techniques. We […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- MapQuest Transfers Local Listings Management To Yext
- Google To Replace Smartphone User-Agent To Improve Smart Phone Indexing
- 3 Surprising Benefits Of Retargeting
- An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site
- Are PDFs Optimal For SEO? The Pros And Cons
- Live @ SMX West: Breathing New Life Into A Tired Paid Search Campaign
- Google Adds A Knowledge Graph Popup To Search Results, But Is It Good For Site Owners?
Online Marketing News From Around The Web:
Analytics
- Hello, Gartner: Meet First-Party Ad Technology as a User Identification Technique, blog.trueffect.com
- How to Use Google Analytics Content Groupings: Part 1, www.seerinteractive.com
- Three Ways Google Plus Ripples Can Increase Your Visibility Online, www.verticalmeasures.com
Blogs & Blogging
- Guest Blogging Is Not Dead, www.isoosi.com
- How Effective Are Marketing Agency Blogs?, MarketingProfs
- How to Get More Traffic to Your Blog Without a Ton of Extra Effort, Crazy Egg
- If You’re “Blogging” For SEO, You’re Doing it Wrong, www.airpair.com
- Leading With a Killer Lede, 3Q Digital
Business Issues
- Google Lets Slip That It’s Exploring Possible Bitcoin Integration Plans, Forbes
- Marissa Mayer Won CES, TechCrunch
- Protesters show up at the doorstep of Google self-driving car engineer, Ars Technica
- AOL Makes It Personal with Agreement to Acquire Gravity, Business Wire
- Photos: A look inside Twitter’s new Seattle engineering office, Geekwire
- Twitter Is Moving Its New York Headquarters to Midtown South, betabeat.com
Content Marketing
- 3 Steps to Efficient Ecommerce Content Marketing, Practical Ecommerce
- 4 Online Content Creation Best Practices for Success in 2014, Content Marketing Institute
- 8 Myths of the Zombie Content Apocalypse, Copyblogger
- Craft Strategically-Engaging Content Every Time, Overit
- Long-Form Content: It’s Time We Take It Seriously, Spin Sucks
- The Life and Death of Content Marketing, CopyPress
Conversion Optimization
- How Typography Affects Conversions, KISS Metrics
Display & Contextual Advertising
- Getting Started With LinkedIn Ads – What You Need To Know, PPC Hero
- Why The Analysts Are Wrong About Twitter’s Ad Platform, b2bdigital.net
Domaining
- Pharmacy.com Acquired by Walgreens, DomainInvesting.com
- What domain names Capital One and 28 other end users bought last week, Domain Name Wire
- Why Google wants to give you 101 alternatives to .com, qz.com
Email Marketing
- An Email Designer’s 3 Mobile-Friendly Rules, AWeber
- Why Making the Unsubscribe Easy is Important to Your Email Marketing Program, blog.returnpath.com
General Internet Marketing
- How to find and engage influencers in your industry, www.wordtracker.com
Internet Marketing Industry
- Space Ape Games Turns to Swrve’s Relationship Marketing Platform to Optimize First-time User Experience and Boost Retention, PR Newswire
- Mobile A/B Testing Startup Apptimize Raises $2.1M, Launches A Tool For Non-Developers, TechCrunch
- NewsCred Raises $25 Million Series C To Bring Enterprise Content Marketing Software To Brands Globally, Business Wire
Social Media
- Macro Social Sites Are Just A Part Of The Digital Puzzle, thefuturebuzz.com
- Make Facebook’s Algorithm Change Work For You, Not Against You, moz.com
- Twitter is expanding its TV ratings service to Europe, starting with Germany, Austria and Netherlands, The Next Web
Video
- YouTube Keyword Tool: A User’s Guide, www.wordstream.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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