Marketing Day: IBM’s Watson, Pure Storage’s CMO & Amazon’s Prime Air
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on August 5, 2016 at 4:05 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- IBM’s Watson has a summer job working at Macy’s
Aug 5, 2016 by Barry Levine
The Jeopardy-winning supercomputer is now venturing further into retail, in its first application inside a brick-and-mortar retailer. - How to get the old Google Keyword Planner volume data
Aug 5, 2016 by Patrick Stox
Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back. - Pure Storage CMO is big on Golden Rule: “Treat people the way you want them to treat you”
Aug 5, 2016 by Amy Gesenhues
Get to Know: Pure Storage CMO Jonathan Martin - Brick-and-mortar retail tech: Through the shopper’s lens
Aug 5, 2016 by Allan Haims
There are many hot new technologies in the world of retail, from beacons to mobile wallets, but which are likely to drive business for your store? Columnist Allan Haims explores. - A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future
Aug 5, 2016 by Adam Weiss
Columnist Adam Weiss shares four ways affiliate partnerships are designing the future of influencer marketing. - Instagram is using an algorithm and Facebook data to sort its new Stories feed
Aug 5, 2016 by Tim Peterson
Instagram’s algorithm will decide the order of Stories by referencing whose content people engage with on Instagram, as well as on Facebook. - Prime Air: Amazon confirms that it’s launching its own air cargo service
Aug 5, 2016 by Matt McGee
Company will lease 40 dedicated jets to ensure faster delivery; first plane will debut today in Seattle. - Online car retailer Vroom launches first VR-based auto showroom
Aug 4, 2016 by Barry Levine
Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online backend. - Zeta Interactive acquires Acxiom’s marketing division, Impact
Aug 4, 2016 by Barry Levine
Purchase adds scale, data analytics capabilities and “marquee clients” to the customer acquisition/CRM business.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Take the guesswork out of marketing automation technology
- KPIs for SEO: measuring SEO success
- Search in Pics: Suicide Squad at Google, indoor gazebos & Fiber installer
- Olympics Google Doodle marks start of 2016 Rio Games & points to “Fruity Games” mobile app
Online Marketing News From Around The Web:
Analytics
- 5 Embedded Analytics Trends to Watch, www.cmswire.com
Blogs & Blogging
- Blog On The Go With These Mobile Apps, www.blogherald.com
- How Blogging Can Change Your Life As A Working Mom, www.jeffbullas.com
- Quickly Migrate Content From One WordPress Site to Another With WPSiteSync, wptavern.com
- The Five Fundamentals to Create a Successful Blog, www.blogherald.com
Business Issues
- Apple Isn’t Making It in India, Bloomberg
- LinkedIn posts a huge second quarter that really doesn’t matter, techcrunch.com
Content Marketing
- 5 Content Marketing Predictions for 2017, www.convinceandconvert.com
- How Content Marketing Has Evolved in Six Years, contentmarketinginstitute.com
- Nine Content Tools to Improve Your Online Presence Through Curation, www.marketingprofs.com
- Olympic Committees Seek to Restrict Content Marketing, www.practicalecommerce.com
Conversion Optimization
- 8 Types of Awareness Stage Offers Guaranteed to Convert More Traffic, www.thesaleslion.com
Copywriting, Design & Usability
- Common UX mistakes in chatbot design, venturebeat.com
- How to Reinvent the Customer Experience to Increase Customer Lifetime Value, blog.kissmetrics.com
- The Best Instagram Accounts To Follow For Design, www.fastcodesign.com
- There’s bad obnoxious copywriting – and then there’s great obnoxious copywriting, digiday.com
- UX Strategy – It Is All About The Experience, usabilitygeek.com
E-Commerce
- 3 ways for retailers to connect with online shoppers during the summertime, www.internetretailer.com
- 6 Web Design Tips to Reduce Shopping Cart Abandonment, www.ducttapemarketing.com
- Amazon Dash Replenishment adds more connected devices, brand partners, www.retaildive.com
- Back-to-school shopping gets back on track, and the web plays a growing role, www.internetretailer.com
- Global 1000 spotlight: The top 10 e-retail players dominate, www.internetretailer.com
- With Amazon and Google Encroaching, Retailers Defend Their Market Share with Individualization, multichannelmerchant.com
Email Marketing
- 4 proven strategies that scored huge results for our customers, myemma.com
- Your Email ROI is Vulnerable, but it Doesn’t Have to Be, www.martechadvisor.com
General Internet Marketing
- Customer-first Marketing: Understanding customer pain and responding with action, sherpablog.marketingsherpa.com
- Going Against the (Marketing) Grain: Taking a Step Back to Progress, www.silverpop.com
- Marketing to Olympic Audiences? This Infographic Could Mean Campaign Gold, www.adweek.com
MarTech
- 9 hard truths chatbot developers need to learn, venturebeat.com
- Self-Service Behavioral Analytics: The Next Evolution of Marketing Tech, www.martechadvisor.com
Mobile/Local Marketing
- Cross-Device Attribution Isn’t Perfect, but It Is Critical, www.emarketer.com
- How “Moment-based” Targeting Will Impact Local Advertising, streetfightmag.com
- How can we meet the needs of the multi-device consumer?, econsultancy.com
- Mobile Apps Have Disrupted Your World, So Why Not Your Business?, www.adweek.com
- The social app redundancy engine, techcrunch.com
Other Items
- Let the Games Begin with Yahoo Sports, yahoo.tumblr.com
Reputation Management
- Personal and Professional Brands: How Do They Mix — and Should They?, smallbiztrends.com
Social Media
- 11 Things That Are Keeping You From Building Followers on Twitter, blog.crazyegg.com
- 5 Tricks The Knot Used to Get 1 Million Instagram Followers Without a Single Ad, contently.com
- Facebook built, but won’t launch, a “Facebook Storie” Snapchat clone, techcrunch.com
- Facebook is testing a ‘Links you may like’ feature, venturebeat.com
- Facebook tests MSQRD selfie filters and opening your camera atop feed, techcrunch.com
- Happy hours and museum tours: How ad agencies are using Instagram Stories, digiday.com
- Harassment Continues on Social Networks, www.adweek.com
- Nab Snapchat Followers Through Psychographic Cross-Channel Targeting, www.aimclearblog.com
- Pinterest Strategy 101: Creating Your Buyer Persona, blog.tailwindapp.com
- Share Connections in a Snap – On Snapchat, smallbiztrends.com
- Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016, www.adweek.com
- Social Media For Better Customer Service, www.searchenginepeople.com
- Want to Sponsor the NFL on Snapchat? You’ll Need $7 Million, adage.com
- Why Your Facebook Ads Aren’t Converting, www.convinceandconvert.com
Video
- 3 Simple Ways to Increase YouTube Subscribers, www.convinceandconvert.com
- Is the Competition for Video Talent Heating Up?, www.adweek.com
- Live streaming and 360-degree video: The BBC approach to Olympics coverage, digiday.com
- Why is Header Bidding Failing Video Advertising?, www.martechadvisor.com
- Why You Should Invest in Video Marketing to Grow Your Business, smallbiztrends.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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