Marketing Day: Instagram news, holiday personalization strategies & Twitter’s ad subscription program

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Instagram removes 24-hour recency requirement for photos, videos posted to Stories
  Nov 8, 2017 by Tim Peterson
  Unlike with Snapchat’s Stories, with Instagram’s Stories people and brands can mask if a post is old.
• Why real human users are the key to the best links for you
  Nov 8, 2017 by Julie Joyce
  Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness.
• The subtle ways advertisers target audiences — and why they shouldn’t
  Nov 8, 2017 by Mark Williams
  Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers.
• Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies
  Nov 8, 2017 by Rohit Gupta
  With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and focus on the moments that shape a consumer’s shopping experience.
• Twitter opens up $99 a month subscription ad program to more accounts
  Nov 8, 2017 by Tim Peterson
  Twitter plans to eventually add more tiers to the “set it and forget it” ad-buying program that’s initially aimed at accounts with small followings.
• An inside look at Wayfair and the new roles of brands and retailers
  Nov 8, 2017 by Andrew Waber
  In a Q&A with columnist Andrew Waber, Wayfair’s Marion Thomas talks about the shifting supplier-retailer relationship and how brands need to understand who their customers are in order to persuade them to buy online.
• youXtools launches a user testing platform with AI-powered visual analytics
  Nov 8, 2017 by Barry Levine
  The user experience consultancy UEGroup is now making its internal testing platform publicly available through this spinoff startup.
• Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy
  Nov 8, 2017 by Amy Gesenhues
  Get to Know Northwestern Mutual Chief Marketing Officer Aditi Gokhale.
• Twitter officially enables 280-character limit for all accounts, including brands
  Nov 7, 2017 by Tim Peterson
  Since Twitter started testing the doubled character count in September, only 5 percent of tweets have exceeded 140 characters.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Janrain to Gigya customers: Come aboard
  Nov 8, 2017 by Barry Levine
  Following SAP’s recent purchase of Gigya, Janrain is offering a migration deal and raising questions about its main competitor’s independence.
• What marketers should know about Snap’s Q3 2017 earnings report
  Nov 8, 2017 by Tim Peterson
  Slowing audience growth. Declining ad prices. A frustrating product. Snap’s Q3 earnings report had echoes of Twitter.
• The cozy life of the mobile ad fraudster and how legit marketers can disrupt it
  Nov 8, 2017 by Michael Thomas
  Ad digital ad fraud gains steam on mobile, columnist Michael Thomas discusses the implications for marketers and the collaborative steps we need to take to come up with a solution.

Online Marketing News From Around The Web:

• “The beginning of a giant industry”: An oral history of the first banner ad, Digiday
• 4 Fresh Holiday Email Marketing Ideas, Movable Ink Blog
• 7 Ways to Use More Effective CTA in Your Blog Posts, The Blog Herald
• Analytics Tools Have a Big Impact on Marketing ROI, eMarketer
• How a Small Business Made $67,000 from One Cyber Monday Email, Constant Contact Blogs
• How to Avoid Budget Planning Mistakes, MarketingProfs
• Increase Conversions With a Content Marketing Platform, Marketo
• Meet a few of our machine learning makers, The Google Official Blog
• Nearly 60% of marketers say chatbots aren’t a priority, Mobile Marketer
• What to Do After You Press Record: A Formula for Videos People Love, Content Marketing Institute

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.