Marketing Day: Black Friday / Cyber Monday, Janrain ID & holiday sales

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Consumers spent a record $6.22 billion online on Black Friday
  Nov 26, 2018 by Robin KurzerShoppers are no longer waiting for Black Friday and they’re purchasing on smartphones more than ever this year.

• With so many choices, which SEO tool is right for you?
  Nov 26, 2018 by Digital Marketing DepotCompiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers. In this report you will learn: Who the leading players are in enterprise SEO platforms. What you should look for in an SEO […]

• The new world of marketing
  Nov 26, 2018 by Sponsored Content: Provided By IBM With Insider StudiosMachine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of […]

• Using data responsibly doesn’t have to weaken marketing strategies
  Nov 23, 2018 by Gladys KongIn today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges.

• Janrain launches its new Identity Central solution
  Nov 21, 2018 by Barry LevineThe identity management provider says this new version of its platform is the first one supporting the new OpenID protocol that is fully cloud-based.

• Black Friday/Cyber Monday deals for marketers: Software, supplies and more
  Nov 21, 2018 by Barry LevineAdobe suite, cloud software among choice deals we found for marketers.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Virgin Holidays powers travel recommendations with social posts
  Nov 26, 2018 by Barry LevineMarketers have yet another reason to promote and track their offerings on social media.

• 7 ways to use dynamic content and multiply your conversions
  Nov 26, 2018 by Digital Marketing DepotFive years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it […]

• MarTech Today: Janrain launches Identity Central, Cyber Monday deals for marketers & Zappi partners with Survata
  Nov 26, 2018 by Barry LevineHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Janrain launches its new Identity Central solution Nov 21, 2018 by Barry Levine The identity management provider says this new version of its platform is the first one supporting the […]

• The new world of marketing
  Nov 26, 2018 by Sponsored Content: Provided By IBM With Insider StudiosMachine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of […]

• Using data responsibly doesn’t have to weaken marketing strategies
  Nov 23, 2018 by Gladys KongIn today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges.

• Janrain launches its new Identity Central solution
  Nov 21, 2018 by Barry LevineThe identity management provider says this new version of its platform is the first one supporting the new OpenID protocol that is fully cloud-based.

  ---

  ---

Online Marketing News From Around The Web:

• Amazon takeaways axed after two years following fierce competition from Deliveroo, London Evening Standard
• Facebook shutters crisis ‘War Room’; Sandberg under fire, Seeking Alpha
• Facebook Watch pivoting older audiences, teens tuning out, CNBC
• From Nano Influencers To Instagram Entrepreneurs: 3 Hot Trends In Influencer Marketing, Forbes
• LinkedIn processed 18 million email addresses of non-users for targeted advertising, Irish Times
• Opinion | Lean Out – The New York Times, New York Times
• Parliament seizes cache of Facebook internal papers, The Guardian